Welcome to the new Build Your Bear’s Wardrobe, proudly revitalised under the ownership of Be My Bear! With an expanded range of clothing and accessories, we aim to become one of the largest and most exciting online destinations for teddy bear clothing and accessories. Here’s our story so far:
Where It All Began
Founded in 2007 by Jane Russell, the company began as a small business offering fashionable, child-inspired teddy bear and doll clothing under the name Cabbage Patch 4U2. In 2009, the brand was reimagined as Build Your Bear’s Wardrobe™, perfectly capturing the spirit of creative customisation for teddy bears and quickly becoming a trusted name in the industry.
Growing the Legacy
From 2009, the company expanded into wholesale distribution across the UK and Ireland, eventually offering worldwide shipping. Over the years, Jane built a reputation for ensuring the highest product safety and quality standards, adhering to both CE Mark and UKCA certification requirements, providing peace of mind for parents and collectors alike.
By 2017, the focus shifted solely to teddy bear clothing and accessories, catering to much-loved Build-A-Bear, Bear Factory, Argos Design-a-Bear, and similarly sized bears. Customers valued the exceptional care and creativity that went into every item, making Build Your Bear’s Wardrobe™ a go-to destination for teddy bear enthusiasts.
By 2017, the focus shifted solely to teddy bear clothing and accessories, catering to much-loved Build-A-Bear, Bear Factory, Argos Design-a-Bear, and similarly sized bears. Customers valued the exceptional care and creativity that went into every item, making Build Your Bear’s Wardrobe™ a go-to destination for teddy bear enthusiasts.
A New Chapter
At the end of 2024, Jane made the decision to wind down the business. Recognising the importance of the brand, Be My Bear stepped in to acquire the stock and domain names, ensuring its cherished legacy could continue to thrive. In 2025, we relaunched Build Your Bear’s Wardrobe with a fresh look, an expanded collection, and the same commitment to quality that customers have loved for years.
Now part of the Be My Bear family, Build Your Bear’s Wardrobe is bigger, better, and more exciting than ever! We’ve expanded our collection to include a dazzling array of teddy bear clothing, shoes, and accessories. From trendy outfits to timeless classics, you’ll find everything you need to dress up your beloved bears and bring their personalities to life.